As it is a pure and natural product, the inspiration lies in nature.
A mix between the sun and the bottom of a mushroom as a base for the logo, natural colours for primary (with colourfull secondary colours added to make them pop) and clear but not to sharp typography.

Inclusive, yet striking.

By bringing every element together in a fresh, modern webshop, Fungtional makes the world of functional mushrooms accessible from anywhere. The focus is on what truly matters—offering pure, natural support for mind and body.

Photography, earthy tones and clear and readable icons bring the webshop to life, echoing the vitality and character of the product into a direct and forward webpage.

The brand design of Fungtional is a full-scope branding project, from strategy to execution. A complete identity system that reflects the natural power and clarity of functional mushrooms — including logo design, color palette, typography, printwork, packaging, art direction and a custom-built webshop.

Every element was crafted to express balance, vitality, and accessibility, resulting in a brand that feels both grounded and contemporary. A true allround project with room for storytelling, utility and growth.