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OPERA BALLET
VLAANDEREN

• À LA FLAMANDE






The starting campaign of season 26/27.
Together with inhouse creative directive Britt Helbig and photgrapher Lot Doms, we created a broad usable visual identity for the campaign of 2026.

This campaign was released troughout the streets of Flanders, delivered in mailboxes at home and shown in advertisements and used on online and social platforms.


   







The starting point of OBV to launch this seasonal campaign:

What connects us to Belgium, Europe and the rest of the world? In times of geopolitical turmoil, when decades-old certainties are looking anything but reliable, the question arises as to what kind of Flanders we want to live in and what the possibilities for the future are.

What is certain is that, over the past decades, our language community has left its artistic mark on the world of dance, opera and music theatre. Next season, Opera Ballet Vlaanderen will, with all due modesty, shine the spotlight on a number of world-renowned Flemish creators and their successors.
The River Scheldt flows like a connecting ribbon through the productions. Literally, as it lends its name to the oratorio by Peter Benoit, but also in the background in productions such as Lohengrin, De Materie, Der Schmied von Gent and De draaischijf.

In total, there are twelve major productions on the programme, including five world premieres and six other productions that are new to Opera Ballet Vlaanderen.











Emiel Raeymaekers
Brand & Graphic Designer